Company: Rogo
Location: New York City
Job Type: Full Time

Overview

Rogo is hiring a Product Marketing Manager to lead go-to-market strategy, messaging, and positioning for its products. This role sits at the intersection of product, sales, and customer insight, shaping how Rogo communicates value to the market and drives adoption.

Key Responsibilities

Own product positioning, messaging, and value propositions across customer segments

Develop go-to-market strategies for product launches and feature releases

Partner with Product, Sales, and Growth teams to align messaging and execution

Create sales enablement materials including pitch decks, one-pagers, and battlecards

Conduct market research, customer interviews, and competitive analysis

Translate customer pain points into compelling narratives and use cases

Support demand generation initiatives with clear product storytelling

Qualifications

6+ years of experience in product marketing or related roles

Strong understanding of SaaS or technology-driven products

Proven experience supporting product launches and GTM initiatives

Excellent written and verbal communication skills

Ability to synthesize technical concepts into customer-focused messaging