Job Title: Brand & GTM Analytics Manager
Company: Block (Cash App)
Location: Remote – U.S. (Market-based pay zones)
Salary:

Zone A: $135,200—$202,800 USD

Zone B: $125,800—$188,600 USD

Zone C: $119,000—$178,400 USD

Zone D: $108,200—$162,200 USD
Employment Type: Full-Time

About Block / Cash App

Cash App, launched in 2013 under Block (formerly Square), has evolved from a simple peer-to-peer payment solution to a dynamic ecosystem offering services like Afterpay/Clearpay. With over 50 million monthly active customers, Cash App continues to redefine how people interact with money—making it relatable, instantly available, and universally accessible.

Block’s mission is to build technology that increases access to the global economy, with brands including Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto.

The Role

As a Brand & GTM Analytics Manager, you’ll join the Growth Marketing Strategy & Analytics team, helping to shape Cash App’s marketing strategy through analytics and performance measurement. You will unify fragmented top-of-funnel measurement, build geo-based insights, and influence executive decisions.

Key Responsibilities

Develop and maintain a measurement framework for top-of-funnel brand marketing (TV, OOH, experiential, social).

Lead a centralized strategy for geo-based marketing initiatives across channels and markets.

Analyze brand and GTM initiatives alongside customer adoption and engagement trends.

Translate complex data into clear, compelling narratives for senior leadership.

Partner with Data Science and Data Engineering to integrate brand channels into core reporting infrastructure.

Design and automate reporting for brand channels and target geographies.

Requirements

Experience: Minimum 5+ years in analytics, marketing measurement, or related roles.

Deep understanding of top-of-funnel marketing and its connection to acquisition, engagement, and retention.

Experience building and scaling measurement programs for brand or geo-based marketing initiatives.

Ability to recommend measurement approaches (brand lift studies, geo experiments) and communicate tradeoffs.

Strong collaboration skills with cross-functional teams to create strategic roadmaps.

Familiarity with network effects and marketing strategies that leverage them.

Proficiency in SQL and data visualization tools (Tableau, Mode, Looker).

Technologies & Tools

Snowflake

Tableau, Mode, Looker

AI and automation tools (ChatGPT, Goose)

Why Work at Block / Cash App

Remote-friendly and globally distributed teams

Competitive market-based pay with benefits tailored to work location

Inclusive and fair hiring practices, including accommodations for disabled applicants

Comprehensive benefits: remote work support, medical insurance, flexible time off, retirement savings, and family planning assistance